Vladimir Putin’s framed photos have been put up on salein Russia. Prices on Putin’s framed photos have been cut due to forthcoming presidential election in the nation.
Putin’s persona, the Vladimir Putin brand, goes out of
fashion slowly but surely. Russians are developing a new political addiction – Dmitry Medvedev, Putin’s protégé, his official successor. The propaganda machine has been taking great efforts to promote the new brand across Russia. The new brand, Dmitry Medvedev, has thus been outshining his predecessor – Putin.
It is worthy of note that political factors are intertwined with economic ones. Germany’s Die Welt wrote, for example, that the production of vodka under trademark Putinka has been declining in Russia. Until recently, the brand has been brining the profit of 330 million euros a year.
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Russia is now pushing Putin out and getting ready for Medvedev. Prices have dropped with everything that has to do with Putin and they are being replaced by Medvedev. There is no doubt that Russia will be just as supportive of thier new president as the old. But this raises the question, will Russia lose focus of Putin and soely focus on Medvedev? Will they pay any attention to Putin as Prime Minister? But more importantly will Putin allow himself to drift out of popularity, or will he struggle to stay in the spotlight? Only time will tell if he will go peacefully or if he will try to keep the people. The people may not listen to him as much as he had wanted.
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